Outdoor Powersports

A Digital Journey

The Problem

Outdoor Powersports, a Powersports dealership headquartered in Gainesville Texas, has a long tradition of selling power sport vehicles and equipment to powersport enthusiasts. The team over at Outdoor Powersports assigned Silva & Habeck to create and monitor digital ads for all three of their locations; Sherman, Ardmore, and Gainesville. The plan was to make Outdoor Powersports the most dominant Powersports dealership in southern Oklahoma & North Texas with our Google Ads, Facebook Ads, and our SEO Services. Our team had to get creative and
make ads that provided a more engaging and immersive experience for their customers.

Result

Our team at Silva & Habeck came up with a plan that would not only create quality engagement with users but drive those same users to their website as well as the doors of their business. Our team devised a plan to specifically target people who were already in the Powersports
market to ensure no money was being wasted advertising. For people who were not in the Powersports market, we created ads that would entice these people to research more products at Outdoor Powersports. We had created multiple search, video, and display campaigns through Google Ads to make sure Outdoor Powersports’ products were displayed on a variety of different platforms.

the effect

The effect Silva & Habeck had provided for Outdoor Powersports not only made them one of the most prominent Powersports dealerships in the area but also increased their business by almost 200%. Below are statistics comparing 2019 vs 2020 Google Ads performance.

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Clicks
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impressions
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$ Cost Per Conversion
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Conversions
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$ Avg. CPC
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Clicks
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Impressions
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$ Cost Per Conversion
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Conversions
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$ Avg. CPC

Notice how the clicks made a drastic drop from 2019 to 2020. The reason is that we had narrowed down to specific audiences to ensure Outdoor Powersports is receiving the most amount of conversions in their Google Ads Campaigns. Through audience optimization, we were able to narrow down our users. As a result, we were able to only show ads to in-market users to lower the cost per conversion as well as decrease the bounce rate on the website. By doing so, our team was able to track down previous website visitors and convert them into conversions.

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