When you walk into Le Visage, you are greeted by one of the Guest Relations workers behind the desk. A glass chandelier hangs high above patrons in the lobby while restful jazz music plays in the distance, further setting the tone of restfulness. But like any great business, the scene of bliss turns to intense discussions and split-second decision making behind the scene. When Le Visage agreed to bring on Silva360 as their primary digital marketing team, we knew we needed to make an impact.
Working alongside Le Visage, we knew we had to make our ads more immersive and memorable. We started with creating an “instant experience” campaign on Facebook. This involves an ad that showcased other products and provided descriptions for each picture, as well as different treatments being offered. On top of that, we included call ads and traffic ads. On the Google side, our team created numerous search campaigns to further promote Le Visage search results.
On the Google side, our team delivered cost-effective results that maximized Le Visage’s budget with a cost-per-click of only $0.80. They also brought over 2.47k clicks with a search conversion rate of 5.11%. On the Facebook side, our team generated over 2.5k clicks. We continue to modify and maintain their website, adding additional features to make the user experience seamless. On top of all of it, our team maintained the blissful brand that is Le visage.